The average traveler visits 22 travel related sites during 9.5 research sessions prior to booking, according to Google. Engaging travel consumers at all points of interaction with your hotel (even those that aren’t transactional) needs to be a top priority. Where this information appears on the web is ever more critical. As they say in real estate location, location, and location. Translated into practical terms this means mobile, flash sales, your hotel website (of course!) and Google’s experimental location-price comparison tool, Google Hotel Finder.
As 2012 begins, we are pleased to announce the launch of FastBooking iCRS, an industry-first born of the integration of the solutions we’ve developed over the past 12 years.
FastBooking iCRS will enable you to manage your entire offer and the static and dynamic content of your website, and to publish this data more easily and uniformly across your online distribution channels.
This solution is based entirely on our Internet expertise which gives it the unique flexibility to respond to the complex requirements of your distribution channels: Internet, GDS and online travel agencies (OTAs).
If the OTAs are useful for your business, they should not take the lion’s share of the responsibility for filling your rooms and threaten your profitability.
Many of you who reacted by focusing on your website saw your results increase very significantly since the beginning of the year (+50%).
Today, more than ever, direct sales will be the salvation for hotels.