News di 03/03/2010
FastBooking adapts its FastBooking Engine for use on mobile sites and announces its own mobile site development offer
Now, the FastBooking Engine, the most efficient booking engine on the market, can be incorporated into a hotel's mobile site–whether that site is developed by FastBooking or by a web agency. The FastBooking Engine-Mobile facilitates the users' mobile booking experience maximizing the hoteliers' mobile conversions.
Paris-March 4, 2010-FastBooking, one of the foremost providers of advanced Internet booking systems and e-marketing services for the hospitality industry, announces the immediate availability of the FastBooking Engine for hotel mobile sites.
The FastBooking Engine-Mobile delivers the same speed and security of the online hotel booking transaction as the FastBooking Engine for conventional hotel websites with a profile specifically for mobile phones.
“The consumer gets all the essentials of the process in a familiar booking environment,” says Jean Robberecht, FastBooking Vice President Marketing for Strategic Accounts. “A website specifically developed for mobile access with the speed and transaction security the user is used to experiencing means better conversion for the hotelier.”
According to a 2009 study by HeBS, the speed of a mobile site is critical. “...Why? The mobile Internet adheres to different rules than the conventional Internet. Mobile users have even shorter attention spans. They have less time to browse and are often on the go... Mobile users demand mobile sites that download fast, provide short and concise textual content with no fluff, minimalistic visual content, and navigation that is straight to the point.”
The FastBooking Engine-Mobile is included in Mobile Sites developed by FastBooking. The FastBooking Engine-Mobile can also be incorporated into hotel mobile sites developed by a hotel’s existing web agency.
With the launch of its mobile booking solution, FastBooking also adds mobile site creation to the services it offers hoteliers.
“We are experts in delivering websites that result in online hotel bookings. But hoteliers have to remember that the mobile Internet is not wireless access to the ‘conventional’ Internet. The hotel mobile websites we develop are specifically designed to enhance online bookings by providing the user with an easy to navigate, fast, secure experience in the mobile environment,” notes Jean Robberecht.
“Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here,” Hospitality eBusiness Strategies, August 2009.
Deborah Gallin
Senior Press and Communications Manager
+33 1 44 71 88 83
dgallin@fastbooking.com
About FastBooking
Since 2000, FastBooking has been the preferred partner to hotelkeepers worldwide, driving more visitors to hotel websites and converting these visitors to direct bookings. FastBooking products and services optimize a hotel’s business by maximizing highly profitable direct website bookings, then rationalize inventory and pricing across all online sales channels. The company even optimizes business through legacy GDS/IDS with a cost effective service.
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